New ideas are generated to convert the project brief to a real, competitive product. This is done with 3D modeling concept designs, which can be up to 6 concepts depending mainly on the complexity of the product. Key parameters for concept design generation are:
User Interface (UI) design and User Experience (UX) design.
Aesthetically advanced designs and innovative technical solutions.
Anthropomorphic design, Ergonomics, Usability and maybe company style.
Structural design with material selection.
Surface finish with color selection.